Corporate identity is a set of art and text elements incorporated by some common idea. It should to form the company's image and to provide visual and semantic unity of its goods and services. And sometimes you can here more simple explanation: Corporate identity is a parameter of the company organization.Corporate identity makes your firm always different and recognized among set of competitors, to gain authority in the market and to generate your firm's image for to attract attention of potential consumers and partners.
The basic elements of firm style:
- The Trade mark
- The Symbol - some sign, character or image
- The Color palette, some combination of colors
- Firm fonts
- The visiting card
- The Firm slogan (the motto of the company)
- Pattern of outcoming documents signature
- Firm souvenirs
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