If you think about image of your company, if you take care about your clients, if you think about yourself as about possible information leader in any business on the way of creating and development your site you have to remember:
The site:
- Is a library of the company which opened 24 hours of day and 7 days on a week, which is giving to the clients the answers on main questions about goods' presence or price by itself. It's a mechanism which must help you to amass the time of your colleagues on work, not on constant giving information inquiries.
- Site is a powerful instrument of marketing. Right construction of the site, clear structure of the information and professional programming, provide ease of its finding by inquiries of search systems. And the people looking for the concrete information on the Internet, just also became your potential clients.
- Site is a system of collection the statistical information. Reports about visiting and visitors, about searching queries, about navigation on a site, results of voting and a lot of other show you interests of special audience.
- Site is an advertising space for auditorium of the entire world which is not limited by the circulation or periodicity of an output or the size of advertising space. Polyglot version of the site can allow you to find clients and partners abroad.
- And after all: Site is a kind of an internet shop of goods, where you don't need to stand in a queue, it always near you and you can use it's services just when you need.
Useful technical questions before starting the site's development:
- What are advantages of the static sites ?
- What are advantages of the dynamical sites ?